{"product_id":"colgate-sensitive-everyday-protection-cavity-protection-toothpaste-40g-pack-of-3","title":"Colgate Sensitive Everyday Protection Cavity Protection Toothpaste 40G (Pack Of 3)","description":"\u003cdiv id=\"productDescription_feature_div\" class=\"celwidget\" data-feature-name=\"productDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productDescription\" data-csa-c-slot-id=\"productDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"vft33c-fta1mx-z86etq-l5mkft\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eTooth sensitivity is caused when gums recede and parts of your teeth are exposed. Hot, cold, or sweet, sensations are then carried directly to the nerves causing painful sensitivity. The Colgate Sensitive Everyday Protection toothpaste formula soothes the nerve ends and builds a protective shield providing relief from sensitivity. 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